The very first Gap store just opened in Shanghai, I believe it’s the first one in China and it’s down the street from my house. I should be excited about this as there aren’t many places for me to buy clothes. There are a million small boutiques here but they typically only carry a few sizes of each piece and if they aren’t completely bedazzled then it’s most likely going to be too small. There are also lots of high-end stores, Gucci, Dolce & Gabbana, Prada, Max Mara, Ferragamo but all the imported brands have a 25% mark up so even if I did shop at those stores (which I don’t) they would be even more expensive. Which is why I am forced to buy many things from Zara. I never thought I would crave JCrew and Anthropologie so much in my life. Which brings me back to the Gap. The whole purpose of buying the occasional jeans, jacket, scarf, socks or underwear at the Gap is because it would be fairly cute and inexpensive but when you add on 25%, it’s just not a bargain anymore.
Here’s a new window display from Zara…my shopping options are getting worse and worse.